Nissan and Infiniti in 2016: A Tale of Two Brands
      Nissan, a well-known Japanese automaker, has long been celebrated for its wide range of vehicles, offering reliability, innovation, and affordability. Infiniti, Nissan's luxury division, was established to compete in the premium vehicle segment, often repurposing Nissan's platforms and technologies with a luxurious twist.
                 Key Models and Their Counterparts
Nissan Rogue: A compact crossover SUV, the Rogue was known for its spacious interior, fuel efficiency, and affordability. It was a popular choice for families and individuals alike.
Infiniti QX50: Essentially the luxury version of the Rogue, the QX50 featured a more upscale interior, advanced technology, and enhanced performance specifications.
Nissan Pathfinder: As a mid-size SUV, the Pathfinder was admired for its roomy interior, strong V6 engine, and towing capacity. It was well-suited for families needing space and utility.
Infiniti QX60: Sharing the same platform as the Pathfinder, the QX60 added luxury elements, including a more refined interior and improved ride quality, targeting consumers seeking premium features.
Nissan Altima: This mid-size sedan was popular for its comfortable ride, fuel efficiency, and solid performance. It catered to buyers wanting a reliable and economical vehicle.
Infiniti Q50: While based on the Altima's platform, the Q50 was positioned as a luxury sport sedan, offering more powerful engine options, a high-end interior, and advanced technology features.
   The strategy behind having similar models under both Nissan and Infiniti was to cater to different market segments. Nissan focused on affordability and reliability, appealing to a broader consumer base. In contrast, Infiniti targeted the luxury segment, offering enhanced features, superior materials, and a more exclusive brand image.
    In 2016, Nissan and Infiniti successfully navigated different segments of the car market by offering similar models under both brands. Nissan provided practical and affordable options, while Infiniti added a layer of luxury and exclusivity to similar platforms, ensuring that both brands had a distinct appeal to different consumer groups.