SsangYong  is a South Korean automobile company known for its production of SUVs, pickup trucks, vans, and luxury cars. Established in 1954, the company has a history of undergoing various changes in ownership and partnerships. Initially, it focused on jeeps for the US Army and trucks for the export market. Over time, SsangYong expanded into more diverse vehicle types.

SsangYong is recognized for its emphasis on off-road and four-wheel-drive vehicles. Some of their notable models include the Musso, Korando, and Rexton. The company has faced financial challenges over the years, leading to changes in ownership and restructuring efforts. Despite these challenges, SsangYong has continued to innovate, particularly in the areas of electric vehicles and environmentally friendly technologies.

The company's position in the global automotive market has been marked by a strong focus on utility vehicles, often at more affordable prices compared to other brands. SsangYong's approach to car manufacturing often includes a blend of rugged design and practical features, making its vehicles popular among consumers looking for durable and versatile cars.